Digital Marketing

Digital Marketing Training In Chennai

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About Digital Marketing

Digital Marketing is the process of Promoting and Advertising through a digital medium such as Websites, Social Media, Email, Search Engines, Mobile Apps and so on.

For aspirant of Digital Marketers or Career-focused Students, the required knowledge is Fundamentals of Digital marketing, On-page & Off-page Optimization, SEO, SMO etc.,

Digital Marketing helps to become a Good Entrepreneur increase in Sales and Returns, followed by tracking your campaigns. For tracking the campaigns the best tool to monitor your business is Google Analytics.

Google Analytics Software helps you study your Visitor's behaviour, improves your Website Performance, Creates Custom Reports, Integrates with Google AdWords, Getting Target Audience and gives Information to needed Improvements in business to achieve goals.

In today's Era, Digital Marketing is one of the streaming professionals in which you need to get practice and training results in elaborate business.

We provide the best Digital Marketing training in Chennai which you can get in-depth knowledge of Marketing Strategy and tactics in all aspects of the digital medium.

After Completing training successfully, you will be familiar with effective utilization of Social Media platforms for Marketing Products and track the Strategics, Campaigns, Metrics of your Business with Google Analytics.

As Digital Marketing become inevitable in every business and organization, it is significant to know all Marketing Strategy for both an Entrepreneur and a career-focused Student.

Course Contents - Digital Marketing

Fundamentals Of Advance Digital Marketing
  • Introduction to online Digital Marketing
  • Importance of Digital Marketing & Internet Marketing
  • Traditional Vs. Digital Marketing
  • The significance of Online Marketing in real world
  • Visitors’ engagement & Visibility
  • Bringing targeted traffic
  • Lead Generation & Conversion
  • Performance evaluation

Keyword Research
  • Market research
  • Keyword research and analysis
  • SWOT analysis of a website
  • Types of keywords
  • Tools used for keyword research
  • Localized keyword research
  • Competitor website analysis
  • Choosing right keywords to the project

Website Planning And Creation
  • Web Platform
  • Landing Pages
  • Keyword Mapping

Search Engine Optimization
  • Introduction to Search Engine Optimization
  • How does Search Engine work?
  • SEO fundamentals & concepts
  • Search Engine Results Page (SERP)

Onpage Optimization
  • Domain selection
  • Hosting selection
  • Meta data optimization
  • URL optimization
  • Internal linking
  • 301 Redirection
  • 404 error pages
  • Canonical implementation
  • H1, H2, H3 tags optimization
  • Image optimization
  • Optimize SEO content
  • Check for copyscape content
  • No-Follow and Do-Follow
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.txt
  • HTML validation using W3C
  • Google webmaster tool & website
  • Seo tools and online software

Off Page Optimization
  • Link building tips & techniques
  • Difference between White Hat and Black Hat SEO
  • Alexa Rank, domain, authority, backlinks
  • Do’s & don’ts in link building
  • Link acquisition techniques
  • Directory submission
  • Social bookmarking submission
  • Search engine submission
  • Web 2.0 submission
  • Article submission
  • Press release submission
  • Forum submission
  • PPT submission
  • Classified submission
  • Business listing
  • Blog commenting

SEO Updates And Analysis
  • Google Panda, Penguin, Hummingbird algorithms
  • How to recover your website from Google penalties
  • Webmaster and analytics tools
  • Competitor website analysis and backlinks building
  • SEO tools for website analysis and optimization
  • Backlinks tracking, monitoring and reporting

Local Business And Listing
  • Google places optimization
  • NAP (Name Address Place)
  • Citations
  • Local SEO

Pay Per Click Marketing
  • Google Adwords (SEM )
  • Introduction to online advertising and adwords
  • Adwords account and compaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Stragies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Performance Monitoring and Conversion Tracking
  • Reports
  • Bing Ads (PPC)
  • Introduction to Campaigns and Ad Groups
  • Importing Campaigns, Ad Groups and Keywords
  • Bidding and Traffic Estimation
  • Import From Google Adwords
  • Ads creation
  • Choosing right Keywords
  • Bing Ads Reports
  • Conversion Tracking with Campaign Analytics
  • Bing Ads Editor Account Management Tips & Campaign Optimization
  • Tracking Script
  • Remarketing

Social Media Optimization
  • Social Media Optimization (SMO))
  • Introduction to Social media networks
  • Types of social media websites
  • Social Media Optimization concepts
  • Facebook Page, LinkedIn, YouTube, Pinterest
  • Instagram Optimization
  • Hashtags and Mentions
  • Image optimization and networking
  • Mico Blogs for Businesses
  • Facebook Optimization
  • Fan page Vs Profile Vs Group
  • Creating Facebook Page for Business
  • Increasing fans and doing marketing
  • Connecting Apps with Fan pages
  • Facebook Analytics
  • Using third party applications on Facebook
  • Data based management and lead generation
  • Facebook Advertising and its types in detail
  • Art of user engagement and Edgerank concepts
  • Creating advertising campaigns
  • Payment modes
  • CPC Vs. CPM Vs. CPA
  • Conversion tracking
  • Power editor tool for advertising
  • Twitter Optimization
  • Introduction to Twitter
  • Creating strong profiles on Twitter
  • Followers, ReTweets, Clicks
  • Conversions, Hashtags
  • Product brand promotion and activities
  • How to measure the influence?
  • App installs and engagement
  • Pinterest Analytics
  • Tools used to twitter marketing
  • Case studies
  • Conversion tracking and reporting
  • LinkedIn Optimization
  • What is LinkedIn?
  • Individual profile Vs. Company profile
  • Database management and lead generation
  • Branding on LinkedIn
  • Marketing on LinkedIn groups
  • LinkedIn advertising
  • Increasing ROI through LinkedIn ads
  • Conversion tracking and reporting
  • Youtube Optimization
  • Channel creation
  • In display ads
  • In stream ads
  • Video app install promotiong
  • Video shopping promotion
  • Features
  • Tools & Techniques
  • Pinterest Optimization
  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Strategy
  • Boards in Pinterest
  • Display network
  • Pins and Links
  • Generating Engagements
  • Using InfoGraphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Advertising on Twitter

Social Media Marketing
  • Introduction to social media marketing
  • Understanding the past and present
  • How Social Media influences marketing strategies?
  • What is viral marketing and its, significance in the present world?
  • Facebook Advertising
  • What is Facebook Advertising
  • Types of Promotions
  • Advanced Audience Targeting
  • Advanced Audience Targeting
  • Bidding Stragies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
  • Twitter Ads
  • Twitter Analytics
  • Twitter Advertising
  • Types of Campaigns
  • Audience Targeting
  • Reporting
  • LinkedIn Ads
  • Creating company page
  • Customization of page
  • Types of Campaigns
  • Posting in LinkedIn Page
  • Advertising in LinkedIn

Web Analytics
  • Getting started with Google Analytics
  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & eCommerce
  • Actionable Insights and the Big Picture
  • Live Data
  • Demographics

Content Marketing
  • Introduction to Blogs
  • Setting up your own blog
  • The importance of SEOs
  • Content curation & the art of content planning
  • Creating a compelling personality for your content
  • How to monetize your blog

Mobile Marketing
  • Importance of mobile marketing in the current scenario
  • Fundaments of mobile marketing
  • Forms of mobile marketing
  • Geo-targeting campaigns for mobile users
  • Measuring and managing campaign
  • App & Web - Mobile advertising
  • Content marketing
  • Mobile targeting and segmentation
  • SMS marketing
  • Case Studies on App advertising

Video Marketing
  • Importance of video marketing
  • YouTube marketing (Video Ads)
  • Types of YouTube Ads
  • In-display and In-stream ads
  • Using YouTube for business
  • Developing YouTube marketing strategies
  • Video Ad groups
  • Targeting options
  • Understanding bid strategies
  • Bringing visitors to your website through YouTube videos