SAP Customer Relationship Management Training In Chennai

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About SAP Customer Relationship Management (SAP CRM)

SAP Customer Relationship Management(CRM) deals with managing data of Sales, Marketing, and Service to Customer. It helps to increase Competition and Corporate Productivity.

For a Business Organization, it is necessary to deal with all activities in Customer Relationships, which results in achieving the business goals.

Sales Processes in SAP CRM support Sales Planning, Quotation, Information on the competition, analyse and reports. It also provides Finding Target audience, Campaign and Lead Management. Service Processes indulge in Services, Email management, Resources planning, and Problem-solving.

We provide the best SAP Customer Relationship Management Training In Chennai, where you became well-acquainted in E-Commerce, Channel management, Master Data, Business Partners & Customer Relationships, Organizational Management, Product Master, Activity Management and so on.

Course Contents - SAP CRM

SAP CRM Solution Overview
  • Introduction to SAP CRM
  • Foundation & Architecture of SAP CRM
  • SAP CRM Base Customizing
  • SAP CRM Marketing
  • SAP CRM Sales
  • SAP CRM Service
  • SAP CRM Interaction Center
  • SAP CRM Middleware
  • SAP CRM Channel Management
  • SAP CRM Analytics
  • SAP CRM E-Commerce
  • SAP CRM Mobile Sales

CR 100: Base Customizing
  • CRM Master Data



CRM Business Partners
  • Creation of Business Partners on Category
  • Basic Settings
  • Business Partners Grouping
  • Business Partners Relationships
  • Visual Configuration Tools



CRM Organizational Management
  • CRM Organizational Model
  • Organizational Data Determination
  • Territory Management
  • Hierarchy Levels, Hierarchy ID
  • Assigning employee to Hierarchy


Product Master
  • Product Types
  • Creation of Hierarchies and Categories
  • Creation of Attributes, Set types





Transaction Processing
  • Structure of transactions
  • Transaction Types
  • Copy Control
  • Item Categories and Item Category Determination
  • Basic Functions in Business Transactions
  • Status Management

Activity Management
  • Business Activities/Task
  • Activity Monitor

Partner Processing
  • Partner Functions
  • Access Sequence
  • Partner Determination Procedure in Customizing
  • Actions
  • Billing

CR 600: Marketing
  • Marketing Planning & Campaign Management
  • Segmentation
  • Personalized Mails
  • Product Proposals
  • Lead Management
  • Campaign Automation
  • External List Management
  • Marketing Analysis

CR 300: Sales
  • Opportunity Management
  • Contract Management
  • Quotation and Order Management
  • Visit Planning
  • Sales Activity Management
  • Rebate Management