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Advance Digital Marketing Training

Course Details

Digital Marketing is the process of Promoting and Advertising through digital mediums such as Websites, Social Media, Email, Search Engines, Mobile Apps and so on.

For aspirants of Digital Marketers or Career-focused Students, the required knowledge is Fundamentals of Digital marketing, On-page & Off-page Optimization, SEO, SMO etc.,

Digital Marketing helps to become a Good Entrepreneur increase in Sales and Returns, followed by tracking your campaigns. The best tool to track and monitor your business Campaign is Google Analytics.

Google Analytics tool helps you study your Visitor’s behaviour, improves your Website Performance, Creates Custom Reports, Integrates with Google AdWords, Getting Target Audience and gives Information on needed Improvements in business to achieve goals.

In today's Era, Digital Marketing is one of the streaming professionals where you need to get practice and training results in elaborate business.

We provide the best Digital Marketing Training in Chennai, where you can get in-depth knowledge of Marketing Strategy and tactics in all aspects of the digital medium.

After Completing training successfully, you will be familiar with the effective utilization of Social Media platforms for Marketing Products and track the Strategics, Campaigns, and Metrics of your Business with Google Analytics.

As Digital Marketing becomes inevitable in every business and organization, it is significant to know all Marketing Strategies for both an Entrepreneur and a career-focused Student.

Lessons 1: Fundamentals Of Advance Digital Marketing

  • Introduction to online Digital Marketing
  • Traditional Vs. Digital Marketing
  • Visitors’ engagement & Visibility
  • Lead Generation & Conversion
  • Importance of Digital Marketing & Internet Marketing
  • The significance of Online Marketing in real world
  • Bringing targeted traffic
  • Performance evaluation
  • Market research
  • SWOT analysis of a website
  • Tools used for keyword research
  • Competitor website analysis
  • Keyword research and analysis
  • Types of keywords
  • Localized keyword research
  • Choosing right keywords to the project
  • Web Platform
  • Keyword Mapping
  • Landing Pages
  • Introduction to Search Engine Optimization
  • SEO fundamentals & concepts
  • How does Search Engine work?
  • Search Engine Results Page (SERP)
  • Domain selection
  • Meta data optimization
  • Internal linking
  • 404 error pages
  • H1, H2, H3 tags optimization
  • Optimize SEO content
  • No-Follow and Do-Follow
  • Creating XML Sitemap
  • HTML validation using W3C
  • Seo tools and online softwere
  • Hosting selection
  • URL optimization
  • 301 Redirection
  • Canonical implementation
  • Image optimization
  • Check for copyscape content
  • Indexing and Caching
  • Creating Robot.txt
  • Google webmaster tool & website
  • Link building tips & techniques
  • Alexa Rank, domain, authority, backlinks
  • Link acquisition techniques
  • Social bookmarking submission
  • Web 2.0 submission
  • Press release submission
  • PPT submission
  • Business listing
  • Difference between White Hat and Black Hat SEO
  • Do’s & don’ts in link building
  • Directory submission
  • Search engine submission
  • Article submission
  • Forum submission
  • Classified submission
  • Blog commenting
  • Google Panda, Penguin, Hummingbird algorithms
  • Webmaster and analytics tools
  • SEO tools for website analysis and optimization
  • How to recover your website from Google penalties
  • Competitor website analysis and backlinks building
  • Backlinks tracking, monitoring and reporting
  • Google places optimization
  • Citations
  • NAP (Name Address Place)
  • Local SEO
  • Google Adwords (SEM )
  • Adwords account and compaign basics
  • Adwords Bidding and Budgeting
  • Adwords Tools
  • Optimizing Performance
  • Bidding Stragies
  • Display network
  • Video Ads
  • Tracking Script
  • Performance Monitoring and Conversion Tracking
  • Bing Ads (PPC)
  • Importing Campaigns, Ad Groups and Keywords
  • Import From Google Adwords
  • Choosing right Keywords
  • Conversion Tracking with Campaign Analytics
  • Introduction to online advertising and adwords
  • Adwords Targeting and Placement
  • PPC Basic
  • Opportunities
  • Ads Type
  • Search Network
  • Shopping Ads
  • Universal App Ads
  • Remarketing
  • Reports
  • Introduction to Campaigns and Ad Groups
  • Bidding and Traffic Estimation
  • Ads creation
  • Bing Ads Reports
  • Bing Ads Editor Account Management Tips & Campaign Optimization
  • Social Media Optimization (SMO)
  • Types of social media websites
  • Facebook Page, LinkedIn, YouTube, Pinterest
  • Hashtags and Mentions
  • Mico Blogs for Businesses
  • Fan page Vs Profile Vs Group
  • Increasing fans and doing marketing
  • Facebook Analytics
  • Data based management and lead generation
  • Art of user engagement and Edgerank concepts
  • payment modes
  • Conversion tracking
  • Twitter Optimization
  • Creating strong profiles on Twitter
  • Conversions, Hashtags
  • How to measure the influence?
  • Advertising on Twitter
  • Tools used to twitter marketing
  • LinkedIn Optimization
  • Individual profile Vs. Company profile
  • Branding on LinkedIn
  • LinkedIn advertising
  • Conversion tracking and reporting
  • Channel creation
  • In stream ads
  • Video shopping promotion
  • Tools & Techniques
  • What is Pinterest?
  • Creating a Pinterest Account
  • Pinterest Strategy
  • Pins and Links
  • Using InfoGraphics
  • Engagement Metrics for Pins
  • Introduction to Social media networks
  • Social Media Optimization concepts
  • Instagram Optimization
  • Image optimization and networking
  • Facebook Optimization
  • Creating Facebook Page for Business
  • Connecting Apps with Fan pages
  • Using third party applications on Facebook
  • Facebook Advertising and its types in detail
  • Creating advertising campaigns,
  • CPC Vs. CPM Vs. CPA
  • Power editor tool for advertising
  • Introduction to Twitter
  • Followers, ReTweets, Clicks,
  • Product brand promotion and activities
  • App installs and engagement
  • Case studies
  • Conversion tracking and reporting
  • What is LinkedIn?
  • Database management and lead generation
  • Marketing on LinkedIn groups
  • Increasing ROI through LinkedIn ads
  • Youtube Optimization
  • In display ads
  • Video app install promotion
  • Features
  • Pinterest Optimization
  • How brands use Pinterest
  • Customizing the Profile
  • Boards in Pinterest
  • Generating Engagements
  • Integrating Pinterest in Site
  • Pinterest Analytics
  • Introduction to social media marketing
  • How Social Media influences marketing strategies?
  • Facebook Advertising
  • Types of Promotions
  • Advanced Audience Targeting
  • Ad Formats
  • Remarketing Strategy
  • Twitter Ads
  • Twitter Advertising
  • Audience Targeting
  • Reporting
  • Creating company page
  • Types of Campaigns
  • Audience Targeting
  • Advertising in LinkedIn
  • Understanding the past and present
  • What is viral marketing and its, significance in the present world?
  • What is Facebook Advertising
  • Audience Targeting
  • Bidding Strategies
  • Ad Dimensions and Rules
  • Conversion Tracking
  • Twitter Analytics
  • Types of Campaigns
  • Bidding Strategies
  • LinkedIn Ads
  • Customization of page
  • Posting in LinkedIn Page
  • Bidding Strategies
  • Getting started with Google Analytics
  • Traffic Sources
  • Visitors
  • Actionable Insights and the Big Picture
  • Demographics
  • Content
  • Navigating Google Analytics
  • Goals & eCommerce
  • Live Data
  • Introduction to Blogs
  • The importance of SEOs
  • Creating a compelling personality for your content
  • Setting up your own blog
  • Content curation & the art of content planning
  • How to monetize your blog
  • Importance of mobile marketing in the current scenario
  • Forms of mobile marketing
  • Measuring and managing campaign
  • Content marketing
  • SMS marketing
  • Fundaments of mobile marketing
  • Geo-targeting campaigns for mobile users
  • App & Web - Mobile advertising
  • Mobile targeting and segmentation
  • Case Studies on App advertising
  • Importance of video marketing
  • YouTube marketing (Video Ads)
  • In-display and In-stream ads
  • Developing YouTube marketing strategies
  • Targeting options
  • Bringing visitors to your website through YouTube videos
  • Understanding video campaigns
  • Types of YouTube Ads
  • Using YouTube for business
  • Video Ad groups
  • Understanding bid strategies

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