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email marketing certification course

Course Details

Email Marketing is one of the powerful marketing mediums that drives potential leads to business by directly communicating with customers.

Email Campaigns is a best practice for lead generation and conversions, branding, engagements, promotions, customer relationship, accurate ROI, etc.

Big to small businesses use email campaigns as it needs less investment. Yet, Email campaign specialists and Email marketing managers are in demand in almost every industry.

We provide the best Email Marketing Training in Chennai. Email Marketing course syllabus contains Introduction to Email Marketing, types of email communications, Elements of Marketing Emails, Email Content, Email Marketing Plan, Build your Email List, Choosing your Email Platform and Measuring your Email Campaign's Success.

Lessons 1: Introduction to Email Marketing

  • What is email marketing
  • The role of email marketing
  • What is needed to succeed at email marketing
  • Start an email marketing plan
  • Familiarize with the various types of email communications
  • Learn the advantages of the different text formats (HTML or Plain Text)
  • Discover the right components for your marketing emails
  • Build your email with the appropriate content
  • Learn strategies to keep your emails from being classified as spam
  • Establish your email campaign goals
  • Decide on a target audience
  • Set strategies
  • Learn email marketing legal guidelines
  • Learn ways to build your email list via customer interaction
  • Build your email list through a website subscribe form
  • Use a list broker to buy mailing lists
  • Learn about quality email providers
  • Check to see if email provider is blacklisted
  • Compare email providers
  • Check your open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates
  • Measure success by sending two different email versions (A/B Split Testing).
  • Understand email display problems
  • Test how spam filters react to your campaign email

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