Course Details

Online Reputation Management (ORM) deals with the process of creating a positive reputation, removing negative comments and monitoring brand image. It is the most underserved niche in the marketing firm.

ORM Training covers Introduction to Online Reputation Management and Reputation Marketing, Online Reputation Management: Negative to Neutral, Crisis Management Protocols At A Brand Level, Brand Management & Digital PR, Online Reputation Management & Reputation Marketing Tools and Additional Steps for Effective ORM.

Get the best ORM Training in Chennai with one-on-one training sessions. Learn how to manage Online Reputation Management & Marketing, Digital PR and Personal Branding.

Lessons 1: Introduction to Online Reputation Management and Reputation Marketing

  • Difference between reputation marketing & management
  • Discover assets that help in reputation management
  • Learn about various brand sentiments
  • Importance of online reviews & testimonials
  • How to mitigate the impact of negative reviews
  • Learn why monitoring brand mentions is essential
  • Learn how you can avoid an online crisis
  • Discover steps of dealing with an online crisis
  • Learn how crisis management protocols help
  • Learn how promoting reviews is integral
  • Get introduced to Digital Public Relation
  • Master various Social Media Analytics tools
  • Find publishing tools for multiple social platforms
  • Learn how to get insights about customers’ sentiments
  • Use LinkedIn for reputation management



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