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PAY PER CLICK CERTIFICATION COURSE

Course Details

Pay Per Click (PPC) deals with the Return on Investment of digital marketing. PPC is one of the powerful advertising models which directly results in Sales & Lead generation.

Digital marketing aspirants must know why every company needs a PPC Expert for their marketing and sales department.

Pay per click or Google AdWord drive sales and leads, increase website visits, influence consideration, build awareness, and promote to the potential audience. That is why every organization hires PPC Experts, Google Adword Specialists, Analysts, Managers, etc.

Google Adword training includes how to create different types of Ads campaigns effectively. Also, learn about Google Networks, Campaign Setup, Bid Strategy, Ad extensions, Ad Groups, Introduction to Keywords & Ad Text, Landing page, Remarketing Campaign and Video Ads/ Youtube Ads.

In addition, get familiar with Bing Ads Features, Facebook Ads, Google Analytics and Google Tag Manager.

We provide the best PPC Training in Chennai with one-on-one training sessions by digital marketing experts. Get Certification and placement in top companies.

Lessons 1: Introduction to Pay per Click Marketing

  • Understanding Search Engine Advertising
  • Entities Involved in PPC Advertising
  • Workflow of a PPC Ad
  • History of PPC
  • Properties of a Compelling PPC Ad
  • General Formula for Calculating PPC
  • Advantages of PPC
  • Understanding Google AdWords
  • Create an AdWords account: How to sign up
  • Setting up currency and time zone
  • AdWords Hierarchical Structure
  • Submit billing information
  • Understanding your billing options
  • Type of AdWords Account
  • AdWords Account Creation
  • AdWords Account Access Level & Difference
  • Google AdWords Dashboard
  • About campaign settings
  • Start with PPC technical terms
  • Google Search Network & Search Partner
  • Google Display Network
  • YouTube
  • Campaign & Ad type
  • Targeting Methods
  • Where your ads will appear
  • How costs are calculated in AdWords
  • Understanding the campaign objective
  • Understanding different targeting methods: Device, Location, language
  • Bidding & Budget
  • Ad Extension
  • Campaign Advance Setting
  • Ad Delivery method, Ad Scheduling & Ad Rotation
  • Manual & Automated bid Strategies
  • Target search page location
  • Target CPA
  • Target ROAS
  • Target outranking share
  • Maximize clicks
  • Enhanced CPC
  • Location
  • Sitelinks
  • Call
  • App
  • Reviews
  • Callout
  • Create a new ad group
  • how ad groups work
  • Understanding your ad group status
  • Type of Keywords
  • Keyword Research
  • Quality Score
  • Ad rank
  • Actual CPC Calculation
  • Keyword Bidding
  • Keyword Planner Tool
  • Traffic Estimator
  • Negative Keywords
  • Creation of Adcopy
  • Type of Ad Copy
  • Ad Preview & Diagnosis Tool
  • Dynamic Keyword Insertion
  • Expanded Ad Text
  • Diagnose Tool
  • Use of landing pages
  • Types of Landing Pages
  • Elements of an Effective Landing Page
  • Testing the Landing Page
  • Google AdWords Landing Page Policy
  • A/B Testing
  • Landing page performance
  • Conversion Tracking
  • Understanding Campaign Objective
  • Type of conversions
  • Setup Conversion Tracking
  • Conversion tracking tag
  • Tag Manager Configuration
  • Import Google Analytics Goals
  • Import Offline Conversions
  • Tracking Calls in AdWords
  • What is DSA
  • How it is different from search ads
  • When & Why to use DSA
  • Create DSA Campaign
  • DSA Targeting Method
  • Bidding & Advance setting
  • Structure & Optimization
  • Creation of Display Network
  • Display Planner (Placement Tool & Contextual Tool)
  • Bidding Options
  • Display Campaign Optimizer
  • Remarketing
  • Geographic and Language Targeting
  • Demographic Targeting
  • Standard remarketing
  • Dynamic remarketing
  • Remarketing for mobile apps
  • Video remarketing
  • Email-list remarketing
  • Optimizing Remarketing Campaign
  • Understanding video campaigns
  • Linking YouTube channels to an AdWords account
  • Create a True View video campaign
  • Targeting your video ads
  • Measuring your video ads' performance
  • optimizing your video campaign
  • Billing
  • Google AdWords Certification Prep Questions
  • Introduction to campaigns, ad groups and importing campaigns
  • Bidding and traffic estimation
  • Writing an effective ad
  • Choosing keywords
  • Ad extensions and Product Ads
  • Introducing dynamic text
  • Bing Ads targeting
  • Keyword match options
  • Campaign exclusions
  • Remarketing
  • Bing Shopping and Product Ad
  • Bing Campaign optimization
  • Campaign optimization
  • Create a quality ad experience and find your ad
  • Click quality
  • Introduction to Facebook Ads
  • Best Practices
  • Facebook Pages
  • Purchasing Ads
  • Managing Your Ads
  • Advertising Objectives
  • Targeting
  • Campaign Optimization
  • Reporting and Measurement
  • Additional Insights
  • Traffic Sources
  • Content
  • Visitors
  • Goals & Ecommerce
  • Actionable Insights
  • Configuration and Administration
  • Google Analytics Account Hierarchy
  • Cleaning Up Your Data
  • Measuring Conversion
  • Measuring Traffic
  • Measuring Content
  • Measuring Visitors
  • Container, Tags, triggers, variables, and the data layer
  • Measurement plan
  • Tag Implementation
  • Set up AdWords conversion tracking
  • Set up Dynamic Remarketing
  • Set up a GA Property variable
  • Setup Goal, event, cross-domain tracking

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