Search Engine Marketing Course

Learn strategies such as pay-per-click advertising and search engine optimization techniques to drive targeted traffic to websites.

Industry Experts as Trainers

Job-Oriented Training

Real-time Projects

Placement Assistance

Search Engine Marketing Course Overview

  1. Search Engine Marketing (SEM) deals with the Return on Investment of digital marketing. PPC is one of the powerful advertising models which directly results in Sales & Lead generation.
  2. Digital marketing aspirants must know why every company needs a PPC Expert for their marketing and sales department.
  3. Pay-per-click or Google AdWord drive sales and leads, increase website visits, influence consideration, build awareness, and promote to the potential audience. That is why every organization hires PPC Experts, Google Adword Specialists, Analysts, Managers, etc.
  4. Google Adword training includes how to create different types of Ads campaigns effectively. Also, learn about Google Networks, Campaign Setup, Bid Strategy, Ad extensions, Ad Groups, Introduction to Keywords & Ad Text, Landing page, Remarketing Campaigns and Video Ads/ Youtube Ads.
  5. In addition, get familiar with Bing Ads Features, Facebook Ads, Google Analytics and Google Tag Manager.
  6. We provide the best PPC Training in Chennai with one-on-one training sessions by digital marketing experts. Get Certification and placement in top companies.

Advantages of SEM Course

  1. Learning SEM in digital marketing opens up numerous job opportunities as businesses increasingly rely on paid advertising to boost their online visibility and drive conversions.
  2. SEM campaigns can deliver immediate results by placing ads on search engines, allowing businesses to quickly generate leads, increase website traffic, and achieve measurable outcomes.
  3. SEM enables precise targeting based on keywords, demographics, location, and user behaviour, ensuring that ads reach the right audience, increasing the likelihood of conversion and maximizing return on investment (ROI).


Introduction to Pay-per-Click Marketing

Introduction to Google AdWords

Google Networks

Campaign Setup

Bid Strategy

Ad extensions

Ad Groups

Introduction to Keywords

Introduction to Ad Text

Landing page

Introduction to Dynamic Search Ads

Display Network

Remarketing Campaign

Video Ads/ YouTube Ads

Google AdWords Certification

Getting started with Bing Ads

Bing Ads Features

Getting started with Facebook Ads

Getting Started with Google Analytics

Google Tag Manager

Gain the skills to drive targeted traffic and boost conversions