Course Details

Search Engine Optimization (SEO) deals with ranking a website on the Search Engine Result Page in an organic way. SEO helps businesses to bring leads and sales by making websites visible in the top 10 search results.

Through our Search Engine Optimization training, one can get in-depth knowledge of the Basics of SEO, Research & Analysis, Website Design SEO Guidelines, On-page Optimization, Internal Link Building, Off-page Optimization, Analytics, SEO Tools and Reporting.

There is a huge demand for SEO Experts as every business starts its digital journey by making its website. As there is heavy competition in the digital world, every company needs SEO Experts to keep themselves competitive using the latest tricks and techniques.

We at Vikapri Training, provide the best SEO Training in Chennai with One-on-one training sessions by digital marketing experts.

Lessons 1: Basics for SEO

  • What is Domain
  • Basic Knowledge of World Wide Web
  • Difference between Portal and Search Engines
  • What is SEO
  • Types of SEO Techniques
  • How Search Engine works
  • Page Speed
  • Basics of search engine that includes crawling, indexing and caching
  • Market Research
  • Keyword Research and Analysis
  • Keyword opportunity
  • Competitors Website Analysis
  • SWOT Analysis of Website
  • How to Choose Best Keywords
  • Tools available for Keyword Research
  • Search engine commands
  • Search engine algorithms
  • Content Research
  • Content Guidelines
  • Content Optimization
  • Design & Layout
  • XML Sitemap / URL List Sitemap
  • Search engine friendly content development
  • The Sitemap
  • Invisible Text
  • Server and Hosting Check
  • Robots Meta Tag
  • Doorway Pages
  • 301 Redirects
  • 404 Error
  • Duplicate content
  • PDF, PPT, MS-Word & Video Optimization
  • Page Rank
  • Link Popularity
  • Link Building in Detail
  • Directory Submission
  • Social Bookmark Submission
  • Blog Submission
  • Articles
  • Links Exchange
  • Reciprocal Linking
  • Posting to Forums
  • Submission to Search Engine
  • RSS Feeds Submissions
  • Press Release Submissions
  • Forum Link Building
  • Competitor Link Analysis
  • Google Analytics
  • Installing Google Analytics
  • How to Study Google Analytics
  • Interpreting Bars & Figures
  • How Google Analytics can Help SEO
  • Advanced Reporting
  • Webmaster Central & Bing/Yahoo
  • Open Site Explorer
  • Website Analysis using various SEO Tools available
  • Keyword Density Analyzer Tools
  • Google Tools
  • Yahoo / Bing Tools
  • Rich Snippet Text Tools
  • Comparison Tools
  • Link Popularity Tools
  • Search Engines Tools
  • Site Tools
  • Miscellaneous Tools
  • Google analysis
  • Tracking and Reporting
  • Reports Submission
  • Securing Ranks



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