Enquiry
SOCIAL MEDIA OPTIMIZATION TRAINING

Course Details

Social Media Optimization deals with Brand awareness with the help of social networking platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.

Optimizing these platforms drive web traffic and enable them to reach the target audience, as it is one of the powerful marketing techniques. Engaging with potential customers helps the organization to perform better and maintain customer retention.

One can get in-depth knowledge on how to get benefits by making use of this platform's resources.

We provide the best SMO Training in Chennai with placement support. Get a professional certificate after successful completion of the course. One-on-one training session by digital marketing experts. Live projects and Practical sessions, mock tests and Job-oriented training.

Lessons 1: Digital Marketing

  • What is Digital Marketing
  • Difference between Traditional & Digital Marketing
  • Digital Marketing Basics
  • Basics of advertising
  • What is Digital Media?
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital media marketing platforms
  • Digital Marketing strategy for websites
  • Introduction to SMO
  • What is SMO
  • Benefits of SMO
  • Advantages of SMO
  • What are the Search Engines?
  • What are Keywords?
  • Different types of keywords
  • Understanding Facebook marketing
  • Creating Facebook page
  • Uploading Contacts for invitation
  • Exercise on fan page wall posting
  • Increasing fans on fan page
  • How to do marketing on fan page(with example)
  • For engagement
  • Important Apps to do fan page marketing
  • Facebook advertising
  • Best practices for Facebook advertising
  • Understanding Facebook best practices
  • Understanding edge rank & art of engagement
  • Understanding Video-campaign
  • Creating First Video Marketing
  • Importance of Video Marketing
  • Benefits of Video Marketing
  • Uploading videos on video marketing website
  • Using YouTube for business
  • Developing YouTube video Marketing Strategies
  • Bringing visitors from YouTube video to your website
  • Creating video Ad groups
  • Targeting options
  • Benefits of Twitter
  • Difference between SMM & SMO Profile Creation and Management
  • Benefits of using Social Media
  • Social Media Strategy
  • Social Media Metrics in SEO
  • Design the Twitter Page
  • Types of Tweets
  • Content Strategy for Twitter
  • #Hashtags and its uses.
  • Twitter Analytics
  • Understanding Mobile Devices
  • Mobile Marketing & Social Media
  • Mobile Marketing Measurement & Analytics
  • Fundamental of Mobile Marketing
  • Key Industry Terminology
  • Creating Mobile website through WordPress
  • Using tool to create Mobile Website
  • Extended-in-detail with Example
  • Using tool to create Mobile App
  • Extended-in-detail with Example
  • Advertising on mobile(App & Web)
  • Extended-in-detail with Example
  • Targeting Ads on App
  • Extended-in-detail with Example
  • targeting Ads via Location
  • Extended-in-detail with Example
  • Targeting Ads Via Search Engine
  • Extended-in-detail with Example
  • Content Marketing on Mobile
  • Extended-in-detail with Example
  • Mobile st Mobile strategy-segmentations option targeting and differentiation
  • Extended-in-detail with Example
  • Mobile Marketing Mix
  • Extended-in-detail with Example
  • SMS Marketing
  • Extended-in-detail with Example
  • Creating Mobile Application
  • Extended-in-detail with Example
  • Uploading Mobile App in Android and iOS
  • Extended-in-detail with Example
  • Testing of Function
  • Why LinkedIn?
  • LinkedIn Strategy
  • Creating a LinkedIn Profile
  • Creating Company Page
  • Improving Connections
  • Improving Recommendations
  • Other Social Networks
  • Pinterest [Info Graphics Marketing]
  • Stumble Upon
  • Document Sharing Networks
  • What is Email Marketing?
  • How Email works?
  • Challenges faced in sending buld messages
  • How to overcome these challenges
  • Types of Email Marketing- Opt-in & bulk emailing
  • What is Opt-in Email Marketing?
  • Setting up Email Marketing account
  • Best platform to do Opt-in Email Marketing
  • Setting up lists & web form
  • Creating a broadcast Email
  • What are auto responder?
  • How to do bulk Emailing?
  • Best practices to send bulk Email
  • Trick to land in inbox instead of spam folder
  • Top Email Marketing Software's & a glimpse of how to use them
  • Improving ROI using A/B Testing
  • Extended-in-detail with Example

Reviews

CLIENTS

Infodot WhatsApp