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advanced web analytics course

Course Details

Web analytics or Google Analytics deals with website performance, tracking conversions, and insights into audience behaviour. It plays a vital role in designing marketing strategies.

Candidates can get in-depth knowledge on data collection, analysis and data-driven approaches to make better business decisions in marketing firms.

We provide the best Web Analytics Training in Chennai, including the Google Analytics tool, Developing a Google Analytics Strategy, Best Practices for Setting Up a Google Analytics Account, Introduction to Filters and Conversion Tracking.

We offer One-on-one training sessions and practical training by Certified Experts. Get Certification and placement on top companies by successful completion of this course.

Lessons 1: Introduction to Google Analytics

  • What is Web Analytics
  • Intro to Google Analytics
  • How Google Analytics Works
  • Why Web Analytics Matter
  • The Role of Analytics in Your Buyers Journey
  • Introduction to Measurement Plans
  • The Importance of Measurement Plans
  • Who Should be Involved in Creating a Measurement Plan?
  • Framework for Developing a Measurement Plan
  • How to install Google Analytics Tracking Code
  • How to test to confirm codes are installed and tracking correctly
  • Understanding the structure of your Google Analytics Account
  • Introduction to Views in Google Analytics
  • Google Analytics account limits
  • Understanding account users and permissions
  • Important Google Analytics configurations
  • Exclusive GA4 setup checklist
  • Overview of the interface and admin panel
  • Recommended structures of your GA4 property
  • How to install GA4 on websites
  • Privacy controls in GA4
  • Getting consent before tracking
  • Introduction to consent mode
  • Understanding Google Analytics filters
  • Google Analytics filter types
  • How to setup Google Analytics filters?
  • What is conversion tracking?
  • What are goals?
  • How to setup goals
  • Important configurations for tracking ecommerce transactions
  • Planning the migration
  • Configuring your setup
  • Important things to keep in mind
  • Exclusive migration checklist

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